How to select my target and know the main reasons of traffic jam ?

The second step of traffic jam project is select the target and know the main causes of the problem and how to fix them, to start designing the elements of the campaign, and to reach for them i have to make 3 research:


1. public survey

its about asking the drivers about traffic jam, how it affects them in social life and ask them about the main reasons of traffic in their opinion.


2.polic department research

in the policemen point view, the one who are responsible about rouds and traffic, i may make some interviews with them and take thier opinion about traffic jam, the resons and solutions.


3. civil engineers research

i'll interview some civil engineers and take thier suggestion to reduce the traffic in the rouds of sharjah.