The Media

My target is the drivers, so i have to reach them by the media they most use or they always intersted in :-

1-Movie

Drivers always intrested in cars, so in T.V they like cars and racing channel. I decided to make an AD commercial providing solutoins and suggestion how to reduce the traffic by drivers telling them what they should do, moreover, this movies could post in car website, also some thing the drivers would intrest in.

2-Radio commercial

Radio is the only media the drivers can use while they are driving, i count it as an easy way to reach them fastly, so iam going to produce a radio commercial also providing suggestion and solution.

3-posters

Another way to reach them in the traffic jam, hanging posters in the street or the places known with traffic problems where the car goes slow and they can see it well and easly