The target

after doing my research about traffic, and be familiar with main reasons in general, i decided to make the target for this campaign is the drivers. because if i made the campaign for other targets who have also resposeblety for traffic jam, like the police department, construction companies, the message may not deliver to them fully, because they are not as many as the drivers, also some of the causes of the traffic, they dont have much to do about it, unlike the causes it cames because of the drivers.